Cezar

@cezarhere

Working a 9–5 in Switzerland. Building after it.

How I got here.

Ten chapters of trying, failing, and slowly figuring out what I’m actually good at.

01 / 10

I want to make $100K a month.

Me on a summit above a lake, arms wide open, in a red Swiss bucket hat.

Not because I want to spend the rest of my 20s staring at a laptop.

I want to see how much of my potential I can actually use, give my girlfriend the lifestyle she deserves, and eventually buy the Ferrari I’ve dreamed about since I was a kid.

I did the math on what that life actually costs. It comes out to $100K a month.

How am I going to get there?

I have no freaking idea yet.

But I’m testing until I find out.

02 / 10

I was 17 when this whole thing started.

I moved to the US for a year of high school, and that’s where I discovered the whole make-money-online world.

So I started Instagram pages.

Quotes. Men’s fashion. Gym. Puppies. You name it.

The plan was to grow them and make money from product placements.

The problem?

I had absolutely zero patience.

None of them lasted long enough to become anything.

Sometimes I wonder what those pages would look like today if I’d just stuck with one for the last six years.

An old quotes-page post: “You get what you focus on.”

An old men’s fashion post: “50 Macho Rules Every Guy Needs To Know.”

An old quotes post: “The better you dress, the worse you can behave.”

A mirror selfie from that year in the US.

03 / 10

Then COVID introduced me to dropshipping.

Gyms were closed and everyone was stuck at home, so I built a store selling home-gym equipment.

Honestly, the timing was pretty freaking good.

I spent around $150 and made roughly $300.

One product was getting a ton of add-to-carts too.

Then I got scared about doing this on a student visa, ran into conversion problems I didn’t know how to solve, ran low on money, and shut it down.

Looking back, the opportunity wasn’t the problem.

I just didn’t have the skills yet.

$150

~$300

OUT

A pilates ring, one of the Gym Wonders products.

A Gym Wonders post I designed: “The body achieves what the mind believes.”

The store’s product photo for the leg stretcher, the product that got the most add-to-carts.

04 / 10

21 US college applications. 21 rejections.

I really wanted to go back to America after that year.

Didn’t happen.

Instead, I got a scholarship and ended up moving to Barcelona to study business.

And obviously, I immediately tried another business.

This time?

Zodiac mugs.

My genius plan was to make easy astrology prediction TikToks, get millions of views, and sell the mugs.

Sales: $0.

The US colleges I applied to, pinned on a map. — USA dream

My Common App college search. — USA dream

A lecture room at ESADE in Barcelona. — Barcelona

05 / 10

400+ videos for about 750 subscribers.

400+

VIDEOS

~750

SUBSCRIBERS

At some point I decided I should make business content.

And I actually stuck with this one.

I made more than 400 YouTube Shorts over roughly two years.

Then I learned a slightly painful lesson:

Nobody really wants business advice from a dude who hasn’t built a successful business yet.

Fair enough.

So I paused that too.

Another old Short, explaining copyright in a suit.

06 / 10

Then I blew about $3,000.

$3,000

~$400

OUT

After university I moved to Switzerland, finally had some disposable income, and decided to try again.

I turned an idea from my graduation thesis into a real store selling custom one-line portraits on clothing.

I spent roughly $3,000 between ads, Shopify, and everything else.

Revenue?

Around $400.

Again, I still don’t think the idea was necessarily terrible.

I just didn’t have the skill to make it work.

And throwing more money at something you don’t understand doesn’t magically teach you why it’s failing.

One-line portrait necklaces from the store.

The back of a cream hoodie with a one-line portrait.

A black hoodie with a custom one-line portrait.

07 / 10

So what the hell am I actually good at?

Me walking down a mountain path above a lake, backpack on.

After all of that, I started wondering what the hell I was actually good at.

And I realized something.

I’ve always been pretty good at improving things.

Give me something and I’ll find 20 things I’d change.

Ideas? Easy.

Criticizing? Even easier.

But actually taking something from 0 to 1 and building it from scratch?

That was always my weakness.

Then AI started getting really freaking good.

And suddenly I thought:

Maybe this could fill the gap.

08 / 10

6 years of workout spreadsheets. Then my first app.

I’d tracked my workouts in spreadsheets for years and always hated the experience.

So I opened Claude and basically thought:

Can I build a better version myself?

Something that looks good, tracks my workouts and progressive overload, works on my phone, and costs me basically nothing.

So I built my first PWA.

And seeing something that existed only in my head suddenly actually work got me ridiculously excited.

See Workout Tracker

Six years of workouts in a Google Sheet. — Google Sheets

Workout Tracker on an iPhone, telling me what to lift next week. — Workout Tracker

09 / 10

Since then, I’ve been building something almost every day.

Not because I’ve suddenly become some genius developer.

I’m trying to get better at turning the random stuff in my head into actual products.

Workout apps. Finance tools. Widgets. Calculators. Random experiments.

Some useful. Some probably completely pointless.

Most of them are on this site, free.

But right now I’m working on something bigger: an app for GLP-1 users.

See everything I’ve built

10 / 10

So that’s where I am now.

Years of failed businesses.

400+ videos almost nobody watched.

Thousands of dollars burned.

Way too much business content consumed.

I still haven’t reached $100K a month. Right now I’m building apps to get there, and tomorrow I might pursue a completely different idea, but the goal stays the same.

Use my potential.

Create freedom.

Give the people I love an incredible life.

And yes, buy the freaking Ferrari.

I’m not here to pretend I’ve figured it out and teach you how to get rich.

I haven’t.

If you want to watch someone figure it out before there’s a success story to sell you, you found me early.

A red Ferrari 488 parked at my local dealer.

btw, real Ferrari from my local dealer. currently waiting for the delusion to work out.

Want to see what happens next?

I share what I’m building, what I’m learning, and the useful stuff I find along the way.